What the Hail?

Advertisement has been present for our entire lives, and there is no way to escape it, so we typically deal with it. Media companies use many different advertising methods in an attempt to get you to buy their products. In the Media and Society textbook it explains how, “Our Ethnicity, class, religion, and gender are, once again, the most obvious”. In knowing all these different aspects of a person, media companies are able to direct their product to the people who are going to buy it. Let’s talk about the new video game, Call of Duty: Ghosts. On November 5, 2013 Infinity Ward and Activation will be releasing this video game to the general public. An advertisement for the game came was released during the week of October 28, 2013. This advertisement was a live action trailer showing how awesome the game is (Link Below). The trailer included four males, and one female who is the stunning Megan Fox. Clearly the game is being advertised towards males of all different ages, ethnicity, weight, and looks. The game is advertising that anyone can play, but they are still advertising to their largest market, which is the male population. Throughout the trailer there are many guns, attractive women, explosions, and a group of buddies that enjoy playing the game together. The advertisement is successful in its attempts because it is showing what many people have come to love about the Call of Duty franchise. As a 17 year old male, the advertisement was clearly one that made me want to purchase the game even more. Infinity Ward’s game targeted my interests, and why I have continued to purchase games from the Call of Duty series throughout my life. Even though I may not play the game as much as I have in the past due to my current arrangements, because of their strong advertisement campaigns I have become a loyal consumer and will probably purchase the game when it is released. This advertisement is a clear indication of how “Gender is central to identity, and socialisation is one of the earliest processes of interpellation”.

References

O’Shaughnessy, Michael & Stadler, Jane. Media and Society. Chapter 12: Where Are Discourses and Ideologies Found? (p.184).

O’Shaughnessy, Michael & Stadler, Jane. Media and Society. Chapter 12: Where Are Discourses and Ideologies Found? (p.185).

Call of Duty: Ghosts live action trailer: http://www.youtube.com/watch?v=MNxh7umVOZ0